Privacy Policy — LiveAutoParts

1. Introduction

LiveAutoParts ("we", "our", "us") respects your privacy and is committed to protecting personal information collected through our website, forms, communications, and services. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your data.

2. Information We Collect

2.1 Personal Information

Full name
Phone number
Email address
ZIP / Postal code
IP address and approximate location

2.2 Vehicle & Request Data

VIN (Vehicle Identification Number)
Year, Make, Model
Requested part details
Vehicle-related notes provided by the user

2.3 Communication Data

Call recordings (where permitted by law)
SMS and email correspondence
Chat and support messages

2.4 Technical & Usage Data

Browser type, device, operating system
Pages visited, time on site
Referring URLs
Cookies and tracking identifiers

3. How We Use Information

To process part requests and match buyers with suppliers
To contact users via phone, SMS, or email
To verify part compatibility and VIN accuracy
To improve site performance and user experience
For fraud prevention and quality assurance
For analytics, advertising, and conversion tracking
To comply with legal obligations

4. VIN Data Usage

VIN information is used solely to identify vehicle specifications and part compatibility. VINs are decoded using third-party APIs (e.g., government or manufacturer databases).

VINs are not sold, published, or used for vehicle ownership lookup.

5. Sharing of Information

We may share information only as necessary:

With verified suppliers to fulfill part requests
With service providers (hosting, analytics, CRM, call tracking)
With advertising platforms (Google, Meta) in anonymized or hashed form
When required by law, subpoena, or legal process

LiveAutoParts does not sell personal data to third parties.

6. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

Remember preferences
Analyze traffic and behavior
Measure advertising performance
Enable call and conversion tracking

Users may disable cookies through browser settings, but some features may not function.

7. Advertising & Call Tracking

We use call tracking numbers and advertising tags to measure marketing effectiveness. Calls may be recorded for training and quality assurance.

By contacting us, you consent to such tracking where permitted by law.

8. Data Retention

Data is retained only as long as necessary for:

Fulfilling requests
Legal and accounting obligations
Dispute resolution
Internal analytics

9. Data Security

We implement administrative, technical, and physical safeguards including:

SSL encryption
Access controls
Secure servers and firewalls
Limited internal data access

10. Your Privacy Rights

10.1 U.S. Residents (CCPA/CPRA)

Right to access personal data
Right to request deletion
Right to opt-out of data sharing

10.2 EU / UK Residents (GDPR)

Right to access and rectification
Right to erasure ("right to be forgotten")
Right to restrict or object to processing
Right to data portability

11. Children’s Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect data from minors.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

13. Policy Updates

This Privacy Policy may be updated periodically. Continued use of our services constitutes acceptance of changes.

14. Contact Information

LiveAutoParts
📧 privacy@liveautoparts.com
📞 +1 (855) 831-7111